© John Smith


by John SMITH
1975 / 16mm / color / sound / 1S / 6' 30

Images from magazines and colour supplements accompany a spoken text taken from 'Word Associations and Linguistic Theory' by the American psycholinguist Herbert H Clark. By using the ambiguities inherent in the English language, ASSOCIATIONS sets language against itself. Image and word work together/against each other to destroy/create meaning.

"ASSOCIATIONS is a straightforward rebus (a game in which words are replaced by pictures). But the text is so dense (contemporary linguistic theory) and the combination of visual puns so extensive that a simple, unique reading of the film is impossible." A L Rees, Unpacking 7 Films, Arts Council of Great Britain, 1980.


distribution format Digital file on server (FHD)
screen 4/3 (single screen)
speed 25 fps
sound sound
original language English
translation French (Embedded subtitles)
rental fee 52,00 €